ENDORSEMENTS
Kyrie Irving is currently signed to Nike and has his own self-titled signature sneaker. In addition, he has been featured in a number of Foot Locker commercials and is also a brand ambassador for Pepsi, Skullcandy headphones and Mountain Dew. The six-time All-Star has become one of the NBA's most revered marketing figures. Given Irving's popularity as an athlete and the general demographic of his corporate partners, Irving's target market can be classified as anyone aged 10-35. Irving is currently aligned with companies that serve different consumer categories. Through his partnership with Nike, Irving has forged a relationship with young consumers who are eager to emulate his impressing dribbling prowess.
Irving is perhaps best-known for his role as “Uncle Drew” in a Pepsi-sponsored web series. Here’s a taste of Kyrie’s vibrant personality, and of course, his shot-making prowess.